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New Cool Records is an independent
record label that specializes in soul music. From the graphic realities of hip hop to the faith based fabrics of gospel we strive to always set the bar high and challenge the "old cool" way of doing things.

NCR has a diverse roster of producers, songwriters, emcees, instrumentalists, and singers that are capable of delivering a unique sound and experience.

Take a few minutes and browse the links below. For all business inquiries, please refer the contact page. 
cHECK oUT oUR oFFiciAL ARTistS, pLAYists, and podCAST below. 
the roster
joka no joke

Adam Caar


Use this space to introduce yourself and share your professional history.

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social media

  • @JokaNoJoke
  • Instagram-logo
  • Facebook
  • Twitter


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  • Tidal - Black Circle
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  • SoundCloud Social Icon

King of Hip Hop Soul

Hometown: Chicago, IL (Westside)

Zodiac: Leo       

Demographic: Millennial

Similar Artists: Kanye West, Andre 3000, Jay-Z, James Brown ,

Tobe Nwigwe, Kendrick Lamar, or Chance The Rapper 

 Chicago, Illinois




feel free to play or add these original New Cool playlist to your personal collecion.

neurotic society

This is a playlist for artsy folk.

Unorthdox sounds, ecltectic artists & unconventional lyrics!

Listen to this as you paint, create dopeness, or need creative inspiration.

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joka workout plan

You remember when Kanye West made a workout plan for all the ladies? Well Joka No Joke made his own.....and its not just for the ladies. Get that body right and tight to this playlist!

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new school hip hop

This is a playlist for people who love hip hop that came out after 2000. Hip hop is still alive, dont believe the hype!

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grown n sexy

This is for the grown folk that like to sip wine and two step. No need to buss a sweat to this playlist. Just chill with your boo and have a good time. 

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thank the lord!

This playlist is for those in need of some spiritual uplifitng.  Get in tune with your spiritual side with this playlist.

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Check out this kid friendly playlist that the New Cool Bicycle Gang jams to at every event! 

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pod  cast

coming in 2023

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Sports Talk | NBA Rebuilds | Fantasy Leagues

Cool Girl


Watch as we connect with people

that are "Keeping It New Cool"

Girls in a Bar


 Listen as we discuss the ups and downs

of being a "thot"

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